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Mission and Values

All the individuals in DURU should endeavor to manufacture the healthiest and safest products.


Our Vision
• We should be reliable for our customers.
• Customer satisfaction and development of our company can be realized by working in a principled, planned and systematic manner and giving priority to quality in our products and activities.
• We should be in a continuous development by giving importance to our knowledge and human resources with the voluntary participation of all our employees and with the help of teamwork.
• Environmental protection and improvement is one of our most important responsibilities.


Our Mission


• Is to offer natural, healthy and quality products to our customers,
• Use resources rationally, reduce losses, increase productivity, decrease costs,
• Follow technological developments and be in cooperation with our suppliers to assure our quality.

Our Food Safety Policy


The objective of our applications regarding food safety and hygiene is to offer our customers natural and healthy products that they can consume contently.
Our customers are important for us. Loving people and caring their health give us important responsibilities in this subject.
The significant increase in risks caused by foodstuff today requires the application of food safety and hygiene system regarding human health.
Thanks to our food safety applications, our customers will be sure that our products will have the minimum level of risks in terms of health.
Food safety and hygiene applications not only serve as a factor that makes us reliable for our customers but also serve as a tool to gain competitive advantage against our rivals.
In order to determine all the product-related factors that may cause risks for our customers’ health on time and in detail and prevent potential risks at the production stage;

• All our employees should have the required knowledge and skills regarding the food safety and hygiene.
• Food safety system should be conducted with the participation of all our employees
• Everyone should have the required sensitivity about food safety and hygiene
• Technological developments should be followed
• Human and information factors should be evaluated in the most effective way
• Our food safety and hygiene applications should continuously be improved in parallel with the changing conditions.

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